Volume 18, Issue 5 (September - October 2019)
Payesh 2019, 18(5): 535-544 |
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Ethics code: IR.ZUMS.REC.1398.092
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Moradpoor Z, Javad, Elahi T. Effectiveness of message framing on physical activity. Payesh 2019; 18 (5) :535-544
URL: http://payeshjournal.ir/article-1-1182-en.html
URL: http://payeshjournal.ir/article-1-1182-en.html
1- University of Zanjan, Zanjan, Iran
Abstract: (2880 Views)
Objective (s): The objective of this study was to examine the effectiveness of message framing to motivate participation in physical activity among medical students in Iran.
Methods: this was an experimental study. Ninety students of Zanjan University, Iran participated in the study. A random sample of students was selected and divided into 3 groups: (n= 30 per each group). One groups received loss frame, the other group received gain frame and the last group received mixed-framed. Post-test was carried out at one month follow-up.
Results: The results obtained from covariance analysis with repeated measures showed that the attitude, intention and behavior of participation in physical activity in students who received gain-framed message compared to those who received loss framed message increased, although this increase was not statistically significant.
Conclusion: The study did not show significant favorite results for any types of message framing. However, gain frame message demonstrated better results.
Methods: this was an experimental study. Ninety students of Zanjan University, Iran participated in the study. A random sample of students was selected and divided into 3 groups: (n= 30 per each group). One groups received loss frame, the other group received gain frame and the last group received mixed-framed. Post-test was carried out at one month follow-up.
Results: The results obtained from covariance analysis with repeated measures showed that the attitude, intention and behavior of participation in physical activity in students who received gain-framed message compared to those who received loss framed message increased, although this increase was not statistically significant.
Conclusion: The study did not show significant favorite results for any types of message framing. However, gain frame message demonstrated better results.
Keywords: Message framing, Gain-framed messages, Loss-framed messages, physical activity, College students
type of study: Descriptive |
Received: 2019/03/24 | Accepted: 2019/09/25 | ePublished ahead of print: 2019/11/5 | Published: 2019/11/11
Received: 2019/03/24 | Accepted: 2019/09/25 | ePublished ahead of print: 2019/11/5 | Published: 2019/11/11
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