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Volume 2, Issue 1 (JANUARY 2003)                   Payesh 2003, 2(1): 69-77 | Back to browse issues page

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Mohammad Pour- Ahranjani B, Abdollahi M, Pakravan M. Nutritional messages in Iranian newspapers: a content analysis. Payesh. 2003; 2 (1) :69-77
URL: http://payeshjournal.ir/article-1-855-en.html
Abstract:   (5791 Views)
Objectiv(s): To evaluate the nutritional messages in Iranian newspapers.
Material & Methods: A content analysis study was conducted on 192 issues of 8 largest national daily newspapers using a systematic monthly content analysis from March 1999 to March 2000. A coding form was devised to tabulate information. All messages related to food and nutrition was recorded by 5 trained nutritionists and double-checked by a senior nutritionist and a communication expert.
Results: In total, 122 nutritional messages were found with a mean of 0.65 messages per issue and total
printed surface of0.3%.  In terms of style, 64.8, 1.6, 4.9 and 28.7% of messages classified as news,
reports, articles and as others, respectively.  The most frequent topic was food safety (35.3%), followed by nutrition related disorders (17.6%) and food properties (14%). While about 70% of messages were scientific-based, 17% identified as ambiguous. About 40% of messages were written by a nutritionist or an allied expert. The target audience for 75% of messages was the general public. Only 1 message was written in a non-popular language. About 30% of messages contained promotional statements, while
47.5% presented bleak news. Messages cited from different resources, from which Islamic Republic of Iran News Agency (18.9%), four major news agencies (UP, AP, Reuters and France Press) (1.6%), international and national organizations (23%) and Internet (1.6%) were foremost.
Conclusion:  According to this study, it seems that both quantity and quality of nutritional messages in most popular newspapers are not public - oriented.
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type of study: Research | Subject: Medical
Accepted: 2018/11/28 | Published: 2003/01/15

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