Volume 15, Issue 2 (March-April 2016)                   Payesh 2016, 15(2): 163-171 | Back to browse issues page

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1- Faculty of Health, Jundishapur University of Medical Sciences, Ahvaz, Iran
2- Department of Biostatistics, Faculty of Health, Jundishapur University of Medical Sciences, Ahvaz, Iran
Abstract:   (2469 Views)
Objective (s): The present study aimed to determine the impact of message framing on calcium-rich foods intake in high school girls using the regulatory focus theory.
Methods: A random sample of students was selected and divided into 3 groups: a control group and two intervention groups (n= 56 per each group). Intervention groups received loss frame and gain frame pamphlets while the control group just received basic information. Post-test was carried out at tow months follow-up.
Results: The loss frame message was more effective on encouraging students to consume calcium-rich foods compared to gain frame message (p=0.02). There was no significant difference within control group.
Conclusion: The findings indicated that loss frame oriented message was more effective.
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type of study: Research | Subject: Medical
Accepted: 2015/05/5 | ePublished ahead of print: 2016/02/16 | Published: 2016/03/15

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