Wed, May 12, 2021
Volume 18, Issue 3 (May - June 2019)                   Payesh 2019, 18(3): 231-240 | Back to browse issues page

Ethics code: IR.ACECR.IBCRC.REC.1395.5

XML Persian Abstract Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Tavousi M, Mohammadi S, Sadighi J, Rostami R, Haeri Mehrizi A A. Trust in Mass Media and Virtual Social Networks health information: a population study. Payesh. 2019; 18 (3) :231-240
1- Health Metrics Research Center, Iranian Institute for Health Sciences Research, ACECR, Tehran, Iran
2- School of Public Health and Safety, Shahid Beheshty University of Medical Sciences, Tehran, Iran
Abstract:   (2711 Views)
Objective (s): Many information sources including mass media provide health information in order to increase awareness and promote people's health. The aim of this study was to examine people’s trust in mass media and virtual social networks health information.
Methods: This cross-sectional study was conducted among a random sample of adults aged 18 to 65 years living in Tehran, Iran. The data were collected using a questionnaire and descriptive statistics were applied to analyze the data.
Results: A total of 1174 adults (581 women and 615 men) with a mean age of 37.2 ± 13.02 years and mean education years of 12.5 ± 3.8 years were studied. The highest trust in health information was reported for television (65%) followed by radio (56%). This for social media was 30%. The results obtained from multiple logistic regression analysis indicated that there were no association between trust and demographic variables. However, association between trust and the amount of mass media or social networks use was observed. A unit, increase in the use of mass media and social networks health information increased the odds for trust about 2 to 3.4 times.
Conclusion: The study results showed that people’s trust on television and radio for seeking health information was relatively high. This implies that those who provide health for television v and radio have significant responsibility to convey correct information to the public.
Full-Text [PDF 757 kb]   (425 Downloads)    
type of study: Research | Subject: Medical
Received: 2019/06/24 | Accepted: 2019/06/30 | ePublished ahead of print: 2019/07/2 | Published: 2019/07/16

1. Hardey M. Doctor in the house: The Internet as a source of lay health knowledge and the challenge to expertise. Sociology of Health and Illness 1999; 21: 820-35 [DOI:10.1111/1467-9566.00185]
2. Afifi WA, Weiner Judith L. Seeking information about sexual health: Applying the theory of motivated information management. Human Communication Research 2006;32:35-57 [DOI:10.1111/j.1468-2958.2006.00002.x]
3. Goldsmith J. How will the Internet change our health system? Health Affairs 2000;19:148-56 [DOI:10.1377/hlthaff.19.1.148]
4. Bigdeli Z, Hayati Z, Heidari GHR, Jowkar T. Place of Internet in Health Information Seeking Behavior: Case of Young Internet Users in Shiraz. Human Information Interaction 2016; 3:68-78 [Persian]
5. TehraniI H, Gholian-Avval M, Hasani-Kabootarkhani M, Peyman N, VahedianShahroodi M. The impact of new communications technology on promoting women's physical activity. Payesh 2016;15:293-700 [Persian]
6. Solhi M, Jormand H, Gohari M. The Impact of Media Literacy Intervention on the Students' Attitudes about Self- Medication of Slimming Supplements. Journal of Health Literacy 2016;1:13-24 [Persian] [DOI:10.14196/mjiri.31.119]
7. Blank L, Grimsley M, Goyder E, Ellis E, Peters J: Community-based lifestyle interventions: changing behaviour and improving health. Journal of Public Health 2007; 29: 236- 45 [DOI:10.1093/pubmed/fdm041]
8. Pew Research Center (2000). The online health care revolution: How the web helps Americans take better care of themselves. [Available at: 2000/ PIP_Health_Report.pdf.pdf 2018]
9. Pew Research Center (2005). Health information online. [Available at: 2005/ PIP_ healthtopics_May05.pdf.pdf 2018]
10. Rozmovits L, Ziebland S. What do patients with prostate or breast cancer want from an Internet site? A qualitative study of information needs. Patient Education andCounseling 2004; 53: 57-64 [DOI:10.1016/S0738-3991(03)00116-2]
11. Bernhardt JM, Lariscy R, Parrott RL, Silk KJ, Felter EM. Perceived barriers to Internet-based health communication on human genetics. Journal of Health Communication 2002;7: 325-40 [DOI:10.1080/10810730290088166]
12. Huntington P, Nicholas D, Gunter B, Russell C, Withey R, Polydoratou P. Consumer trust in health information on the web. Aslib Proceedings: New Information Perspectives 2004;56:373-82 [DOI:10.1108/00012530410570417]
13. Wathen CN, Burkell J. Believe it or not: Factors influencing credibility on the Web. Journal of the American Society for Information Science 2002;53: 134-44 [DOI:10.1002/asi.10016]
14. Kiousis S. Public trust or mistrust? Perceptions of media credibility in the information age. Mass Communication & Society 2001;4:381-403 [DOI:10.1207/S15327825MCS0404_4]
15. Donath J, Boyd D. Public displays of connection. BT Technology Journal 2004;22:71-82 [DOI:10.1023/]
16. Eysenbach G, Ko¨hler C. How do consumers search for and appraise health information on the World Wide Web? Qualitative study using focus groups, usability tests, and in-depth interviews. British Medical Journal 2002;324:573-77 [DOI:10.1136/bmj.324.7337.573]
17. Rains SA, Karmikel CD. Health information-seeking and perceptions of website credibility: Examining Web-use orientation, message characteristics, and structural features of websites. Computers in Human Behavior 2009;25:544-53 [DOI:10.1016/j.chb.2008.11.005]
18. Turner A. M, Petrochilos D, Nelson D.E, Allen E, Liddy E. D. Access and use of the Internet for health information seeking: A survey of local public health professionals in the northwest. Journal of Public Health Management & Practice 2009;15: 67-9 [DOI:10.1097/01.PHH.0000342946.33456.d9]
19. Walther J.B, Wang Z.M, Loh T. The effect of top-level domains and advertisements on health Web site credibility. Journal of Medical Internet Research 2004;6:56-65 [DOI:10.2196/jmir.6.3.e24]
20. Freeman K.S, & Spyridakis J. H. An examination of factors that affect the credibility of online health information. Technical Communication 2004;51: 239-63
21. Huh J, DeLorme D.E, Reid L.N. Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising. Journal of Health Communication 2005;10:711-31 [DOI:10.1080/10810730500326716]
22. Morahan-Martin J. M. How Internet users find, evaluate, and use online health information: A cross-cultural review. Cyberpsychology & Behavior 2004; 7:497-10 [DOI:10.1089/cpb.2004.7.497]
23. Sillence E, Briggs P, Harris P.R., Fishwick L. How do patients evaluate and make use of online health information? Social Science & Medicine 2007;64:1853-62 [DOI:10.1016/j.socscimed.2007.01.012]
24. Wang, Z. M, Walther J.B, Pingree S, Hawkins R. P. Health information, credibility, homophily, and influence via the Internet: Web sites versus discussion groups. Health Communication 2008; 23:358-68 [DOI:10.1080/10410230802229738]
25. Kohring M, Matthes J. Trust in news media: Development and validation of a multidimensional scale. Communication Research 2007;34:231-52 [DOI:10.1177/0093650206298071]
26. Gunther A. Attitude extremity and trust in media. Journalism Quarterly 1988;65:279-87 [DOI:10.1177/107769908806500203]
27. Hoffner C, Rehkoff RA. Young voters' responses to the 2004 U.S. presidential election: Social identity, perceived media influence, and behavior outcomes. Journal of Communication 2011;61:732-57 [DOI:10.1111/j.1460-2466.2011.01565.x]
28. Perloff RM. Ego-Involvement and the Third Person Effect of Televised News Coverage. Communication Research 1989;16: 236- 62 [DOI:10.1177/009365089016002004]
29. Lee TT. Why they don't trust the media: An examination of factors predicting trust. American Behavioral Scientist 2010,54: 8-21 [DOI:10.1177/0002764210376308]
30. Vallone RP, Ross L, Lepper MR. The hostile media phenomenon: Biased perception and perceptions of media bias in coverage of the Beirut massacre. Journal of Personality and Social Psychology 1985;49: 577-88 [DOI:10.1037/0022-3514.49.3.577]
31. Johnson TJ, Kaye BK. Cruising in believing? Comparing Internet and traditional sources on media credibility measures. Journalism & Mass Communication Quarterly 1998;75:325-40 [DOI:10.1177/107769909807500208]
32. Williams AE. Trust or bust? Questioning the relationship between media trust and news attention. Journal of Broadcasting & Electronic Media 2012; 56:116-131 [DOI:10.1080/08838151.2011.651186]
33. Jennie N, Jane W. Health Promotion Foundations for Practice. 2th Edition, Harcourt Publishers. New York : Baillière Tindall 2000
34. Ye Y. Correlates of Consumer Trust in Online H Information: Findings From the Health Information National Trends Survey. Journal of Health Communication 2011;16:34-49 [DOI:10.1080/10810730.2010.529491]
35. Brown-Johnson CG, Boeckman LM. White AH, Burbank AD, Paulson S, Beebe LA. Trust in Health Information Sources: Survey Analysis of Variation by Sociodemographic and Tobacco Use Status in Oklahoma. JMIR Public Health Surveill 2018;4: 8 [DOI:10.2196/publichealth.6260]
36. Ye Y. A Path Analysis on Correlates of Consumer Trust in Online Health Information: Evidence from the Health Information National Trends Survey. Journal of Health Communication: International Perspectives 2010;15:200-15 [DOI:10.1080/10810730.2010.522687]
37. Jackob NGE. No Alternatives? The Relationship between Perceived Media Dependency, Use of Alternative Information Sources, and General Trust in Mass Media. International Journal of Communication 2010; 4: 589-606
38. Ishikawa Y, Nishiuchi H, Hayashi H, Viswanath K. Socioeconomic Status and Health Communication Inequalities in Japan: A Nationwide Cross-Sectional Survey. PLoS ONE 7(7): e40664 [DOI:10.1371/journal.pone.0040664]
39. Jackob NGE. No Alternatives? The Relationship between Perceived Media Dependency, Use of Alternative Information Sources, and General Trust in Mass Media. International Journal of Communication 2010;4:589-606
40. Kaplan AM, Haenlein M. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 2010;53:59-68 [DOI:10.1016/j.bushor.2009.09.003]
41. Tokuda Y, Fujii S, Jimba M, Inoguchi T. The relationship between trust in mass media and the healthcare system and individual health: Evidence from the Asia Barometer Survey. BMC Medicine 2009;7:4-14 [DOI:10.1186/1741-7015-7-4]

Add your comments about this article : Your username or Email:

Send email to the article author

© 2021 All Rights Reserved | Payesh (Health Monitor)

Designed & Developed by : Yektaweb